Let me take you back to the mid-1990’s when the internet was starting to leave university labs and becoming a communication tool, early adopters saw it as a potential channel to …
You probably know more and more people are consuming web content over their mobile devices. That content includes your websites. But did you know such content will soon be prioritised …
Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of …
People buy from people. Or so the saying goes. But here’s a question: If that’s really the case – and a number of proof points say it is, both empirically and anecdotally – should it be?
There are dynamics in any buying/selling relationship. Some are the classic type you’d find in an economics text book. There is demand and supply, negotiation and a price or range of prices at which a deal can be struck. There are hundreds of other aspects, outside the basics. (And plenty of books to tell you all about them.)
From a young age we are taught by everyone to hold strong views and encouraged to vehemently push our point onto others. But for your business here’s a simple question: Is it a good thing?
I commented on an article recently, about medical approaches to schizophrenia (the top comment published under ‘MDA75’). The upshot was that solutions – in this case a step towards helping some sufferers – can come from unexpected places. (A cheap antibiotic intended for treating acne.)